What made HERCULES (1958) so popular?

One of the aspects of the PEPLUM genre which irks me is  the dismissive attitude of the success of HERCULES (1958). Many say that it became popular because of clever marketing by Joseph E. Levine. The  marketing aspect for the U.S. release might be one of the reasons but not the only reason. This claim basically says the movie is worthless and that it didn’t have any redeeming qualities.

I’ll be writing about this for an article in the soon to be published magazine of BY THE GODS!.

What do you think made this movie such a success? The movie rivalled along much bigger Hollywood movies.

What is it just clever marketing? The movie is just darn good? The casting of Steve Reeves as Hercules?

Steve Reeves as Hercules and crew of the Argonaut.

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