It’s always cool to see old newspapers with ads for PEPLUM movies. This one is a great example.
Now for those who aren’t aware of this in the past movies were advertised heavily in newspapers, mainly in the ‘Entertainment’ section. It was one of the best ways to reach a vast audience…back then. Not today. But this selection of ads illustrates the reality of PEPLUM movies released in the US. We see THE AVENGER (1962) staring Steve Reeves. I never cared for that title. It’s also known as WAR OF THE TROJANS or THE LAST GLORY OF TROY. It was the sequel to THE TROJAN HORSE (1961). As we can see it opened in 4 cinemas (‘starts today’) along with THE SECRET MARK OF D’ARTAGNAN (1962) starring George Nader. So, basically a double feature. Or maybe the two movies shared the same cinemas but patrons had to pay specifically for one movie only. Regardless, it shows how PEPLUM Swashbucklers were paired with ‘mythological’ titles like THE AVENGER. Some people wonder I cover these ‘swashbuckler’ movies or wonder why they’re even considered PEPLUM movies. Well, here’s your proof why.
Side note: There’s also an ad for MUSCLE BEACH PARTY starring future PEPLUM star Peter Lupus (aka Rock Stevens).